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BusinessConference
[ July 8, 2025 by Rob Kurver 0 Comments ]

🎭 Behind the Curtain at CASA: Who Actually Shows Up?

At CASA, we don’t do hype. No flashy expo booths. No sales slides. No filler.

Just real conversations with the people shaping the future of communications.

But who exactly are these people?

We looked back at the attendees of CASA23 and CASA24. And while we always knew the vibe in the room was special, the data confirms it.

đź§  A Gathering of Senior Minds

CASA isn’t just another industry event. It’s where the decision-makers show up:

  • 67% of participants held senior roles — C-level execs, VPs, founders, or heads of strategy, product, and innovation.
  • Another 18% were experienced mid-level leads — the people turning strategy into execution.
  • Junior attendees? Just 3%.
  • The remaining 12% included expert advisors, consultants, or industry analysts.

This level of seniority makes CASA truly unique. You’re not explaining ideas to the room — you’re shaping them with peers who can drive change.

📚 Curated Content. Zero Sales Slides.

We keep the quality high on purpose:

Every session is moderated by independent analysts from firms like STL Partners, IDC, Mobilesquared, S&P Global, and more. Speakers are chosen for what they’ve built, not what they’re selling. It’s strictly a no sales decks zone — just insight, stories, and hard-earned lessons.

🧬 Real Cross-Functional Collaboration

Unlike single-track tech expos or go-to-market meetups, CASA creates cross-functional collisions:

  • 42% of attendees were technical leaders: CTOs, engineers, architects, and product heads.
  • 39% were commercial minds: marketing, partnerships, CX, and growth leads.
  • 19% came from broader functions: investment, regulation, consulting, and transformation.

The best results? They came from companies who sent both commercial and technical leads — who left CASA aligned and already acting on what they heard.

🕯️ It Starts Before Day One — At the CAVE Dinner

The most strategic conversations often start the night before CASA even begins — at the CAVE dinner, our private pre-event gathering for senior members and special guests.

No microphones. No formality. Just unfiltered dialogue between the people driving transformation across CPaaS, AI, cloud comms, and the broader telco ecosystem.

It’s where partnerships form, ideas are challenged, and where the tone for the rest of CASA is set.

🌍 Diverse, Curated, and Always Evolving

Across CASA23 and CASA24, we welcomed over 120 companies from:

  • Tier-1/2 telcos, CSPs and CPaaS platforms
  • Global hyperscalers and AI startups
  • Security, orchestration, and CX leaders
  • Strategy firms, investors, and regulators

Every edition is intentionally sized, with a curated guest list. It’s not about quantity. It’s about quality and conversations that matter.

🚪What’s Next?

CASA25 is happening this September in Amsterdam.

If you’re building what’s next — in telco, AI, communications, or cloud — you’ll want to be in the room. Not just to listen. But to participate, shape, and connect.

And don’t come alone.

Bring your product lead. Bring your commercial lead. Bring your partners.

The more perspectives you bring, the more value you unlock.

This isn’t a conference.

It’s where the future gets debated — and decided.