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BusinessConference
[ October 10, 2025 by Rob Kurver 0 Comments ]

“Why Telcos Keep Failing at Innovation — and How to Fix It”

Insights from Gamma, Sandbox Industries, and Intel at CASA25

When you put a telco CEO, a venture capitalist, and a technology investor on the same stage and ask them to “fix telco innovation,” you don’t expect consensus.

At CASA25, Nicolai Schaettgen (Match-Maker Ventures) did just that—casting Mike Mills (Gamma) as the telco CEO, Dan Phillips (Sandbox Industries) as the corporate shareholder, and Mark Castleman (Intel) as the tech and investment veteran.

The result was an unfiltered reality check on why innovation in communications keeps stalling—and what needs to change.

1. The innovation illusion

Telcos, Mills admitted, know where they want to go—but can’t always find how to get there.

“We know our strategy. We know the direction. What’s missing is finding capabilities that aren’t mainstream—investing where one plus one can become three.”

For years, telcos have poured money into “innovation” through corporate venture capital (CVC) arms, incubators, and R&D labs. But the hit rate is abysmal.

Why? Because most telcos still apply improvement logic to innovation problems.

2. You can’t get ice cream from a meat grinder

Castleman, who’s raised hundreds of millions as a founder and investor, put it bluntly:

“Large systems like telcos are designed to improve what they do, not to deviate. Every output is the perfect output of that system. If you want something different, you need a different system.”

Innovation, he argued, means deviation, not optimization. You can’t expect a compliance-driven, quarterly-report-focused machine to suddenly start taking moonshots.

“You can’t put ice cream ingredients into a meat grinder and expect ice cream,” he joked. “You need a different system.”

The reason most corporate venture units fail is because they’re still tethered to the parent company’s antibodies—its incentives, KPIs, and politics.

3. Why telco CVCs don’t work

When Schaettgen asked who would still set up a corporate venture fund, none of the panelists raised a hand.

Castleman:

“If I’m not in the business of making bets, how am I suddenly going to succeed at venture investing? Better to put that capital into professional funds that already have access, insight, and deal flow.”

In other words, invest in the investors.

Don’t pretend to be one.

For telcos, the goal isn’t financial return—it’s access to innovation.

That access can be achieved far more effectively by becoming a limited partner (LP) in specialized funds or joining curated ecosystems—like the CPaaS Acceleration Alliance—where visibility, not ownership, creates advantage.

4. What shareholders actually want

Phillips, representing the shareholder view, described the telco dilemma succinctly:

“My focus is growth and margin. My frustration is that telcos build the infrastructure, but others capture the 90 percent gross margins and giant exits.”

To many investors, telcos look like annuities—slow-growth, dividend-paying utilities.

When those companies start putting cash into “high-risk, low-promise” innovation bets, shareholders see it as their dividend being spent.

The smarter play?

Spread smaller investments across a wider ecosystem. Gain visibility into innovation rather than trying to control it.

“What you really want is clarity so you can reduce your five-year risk horizon,” Castleman said. “Spread visibility of access—not ownership.”

5. What it takes to absorb innovation

Even if telcos partner with external innovators, success depends on internal readiness.

Phillips warned that without structure and leadership commitment, innovation dies in the middle:

“There needs to be organizational buy-in from the CEO down, and a process for working with startups—or scaleups. Otherwise, things stall after a few pilots.”

That means:

Dedicated processes for contracting and onboarding smaller partners (not the same RFP that takes three years for a core system). Clear KPIs for pilots—defined outcomes, time limits, and ownership. Different language—talk about scaleups and tech partners, not startups. The word alone is a red flag in boardrooms.

Mills agreed:

“The clash between telcos’ need for scale and compliance and a startup’s need for speed is very real. Managing that cultural challenge is hard—but necessary.”

6. Startups: grow up

The other half of the problem lies with the innovators themselves.

Castleman reminded founders that working with a telco isn’t a playground—it’s mission-critical infrastructure.

“If your network goes down for minutes, you can calculate churn by the minute. Startups need to stop acting like startups and start acting like grown-ups.”

Innovation doesn’t mean chaos. The goal isn’t to stay a startup forever—it’s to mature fast enough to meet enterprise-grade standards.

As he quipped:

“A six-year-old startup is a startup that’s been failing for four years.”

7. The CPaaS angle: sell outcomes, not features

Finally, the conversation turned to the CPaaS perspective.

Castleman reframed how platform players should approach telcos:

“If I’m a CPaaS player, I’m going to go to the telco CEO and say: I understand your outcome. I’ll help you achieve that with X percent more growth. Let’s define it together and hold me accountable.”

This is the opposite of a typical tech pitch—no laundry list of APIs, no “400 tools to help you do more.”

It’s co-creation around measurable outcomes.

And it’s exactly how intelligent engagement and network-API ecosystems need to evolve.

8. The CASA25 takeaway: change the system

Schaettgen closed the session by thanking the panel for the candid discussion—and for playing along with his “role-play therapy for telcos.”

The verdict was unanimous:

Stop building CVCs that mimic VCs but operate like procurement departments. Invest in visibility through specialized funds and innovation alliances. Build internal processes that can actually absorb external innovation. Speak the right language—scaleups, not startups; outcomes, not ideas. Remember: innovation isn’t about tweaking the machine. It’s about building a new one.

Epilogue: From CASA25 to CASA26

The conversation at CASA25 echoed a growing truth across the industry: the future belongs to ecosystems that can learn faster than any single company can innovate alone.

As capital, cloud, and communications continue to converge, the winners will be those who stop guarding the gate—and start opening it.

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BusinessConference
[ October 10, 2025 by Rob Kurver 0 Comments ]

From Vision to Action: CPaaSAA and Sandbox Industries Launch Strategic Innovation Partnership

A new collaboration to unlock industry-wide impact through targeted investments and customer-backed innovation.

At the close of Day One at CASA25, as the lights dimmed and attendees leaned into what they thought was the final moment, one more thing took the stage.

Kevin Nethercott, Managing Partner of CPaaS Acceleration Alliance, and Chris Zock, Co-CEO of Sandbox Industries, made it official: a new strategic partnership between the Alliance and Sandbox has commenced — aimed squarely at driving innovation in the communications industry through targeted collaboration.

A Shared Vision for Impact

Since its inception, CPaaSAA has challenged its members to think beyond today—to ask not only how to grow, but how to shape the future. As Kevin put it during the announcement:

“We’ve talked for years about how we can make a real impact on the industry. About how we ensure the startups that don’t even exist today become our biggest customers in 3–5 years. This partnership with Sandbox is how we make that future possible.”

The partnership is built on more than capital—it’s about aligning strategic problems with entrepreneurial solutions, and doing it in a way that’s tailored to the realities of regulated industries like telecoms.

Why Sandbox?

Sandbox Industries has deep roots in complex, regulated markets like healthcare and insurance. With over 20 years of experience, their model has centered on forming coalitions of corporates with shared challenges and goals—then matching them with the right startups and scaleups, and investing in ways that create real alignment.

Chris Zock summarized their approach simply:

“We help companies in highly regulated industries achieve their strategic goals—primarily by helping them harness innovation. And we do that by pairing capital with customers and backing it with deep domain understanding.”

One example Chris shared was a startup that went from $500K to over $1B in recurring revenue in seven years—precisely because it was backed not just by funding, but by a community of engaged customers who helped it learn, scale, and refine quickly.

Now, Sandbox and CPaaSAA aim to apply the same strategic engagement model to the world of cloud communications, CPaaS, and telco innovation.

Not Just Another Venture Fund

Unlike generalist tech VCs chasing the latest AI or API buzzword, Sandbox and CPaaSAA are aligned on a different mission: solving real strategic problems with startups that can scale within and across telcos, service providers, and enterprise communications ecosystems.

“When Chris started talking about solving strategic issues—not just funding cool AI tech—we knew we had found the right partner,” Kevin noted. “This is why we built the Alliance in the first place.”

The partnership isn’t focused on chasing trends. CPaaSAA and Sandbox aim to serve as a catalyst for transformation—supporting companies that can partner with CPaaSAA members to solve their top challenges in customer experience, go-to-market models, security, AI, and more.

What Happens Next?

Over the coming weeks, the joint CPaaSAA-Sandbox team will begin discussions with members interested in learning more about the partnership. Chris issued a simple invitation during the session:

“If this sounds like a good fit for your organization, we’d love to have a one-on-one call. Come with your top 3 strategic challenges—what you’d love to solve with the right entrepreneurial partner. From there, we’ll share more details and explore where we can go together.”

Kevin closed the announcement with a call to action for the entire CPaaS community:

“We believe this is how we create real, lasting impact. This isn’t just about funding startups—it’s about helping all of us become more relevant to our customers, and shaping what the next 100 years of communications looks like.”

Join the Movement

As the industry evolves from cloud-first to AI-native, and from APIs to intelligent engagement, CPaaSAA’s partnership with Sandbox represents a strategic leap forward—bringing new tools, new partnerships, and new opportunities to everyone in the ecosystem.

Members and partners interested in learning more can reach out directly to schedule a conversation. And if you missed the fireside chat—don’t worry, we’ll be sharing video highlights and updates in the coming weeks.

Because the future isn’t just invented. It’s invested in.

And with the right partners, it’s accelerated.

[ September 8, 2025 by Rob Kurver 0 Comments ]

Crexendo Brings the “Operating System for Service Providers” to CASA25

In our latest CPaaSAA Talk, I sat down with Jon Brinton, CRO of Crexendo, to talk about their role at CASA25 in Amsterdam this September. Crexendo is joining as a Silver Sponsor, and Jon shared why the company sees CASA25 as a must-attend event for the programmable communications ecosystem.

Crexendo – known internationally through its NetSapiens platform – powers service providers with UCaaS, CCaaS, and CPaaS capabilities. As Jon put it, “Think of us as the operating system that enables service providers to build and deliver complete communications ecosystems to their customers.”

Why CASA25?

Jon highlighted that CASA25 isn’t just another industry event. It’s a collaborative space where vendors, service providers, telcos, and innovators can come together to share insights and shape the next wave of communications. For Crexendo, that means connecting with peers, showcasing how their platform empowers partners, and contributing to discussions that matter for the future of CPaaS.

What Crexendo Brings

Crexendo has been expanding quickly, combining the strengths of UCaaS and CPaaS in a way that helps providers adapt to new customer demands. With service providers under constant pressure to deliver flexible, scalable, and differentiated solutions, Crexendo offers the tools to make that possible.

As Jon explained, CASA25 offers the perfect backdrop: “This industry is changing fast. CASA gives us the opportunity to step out of day-to-day business and really think strategically with others who are driving innovation.”

Enter vCons: A New Standard for Conversations

One of the key themes at CASA25 is vCons (Virtual Conversations) — an emerging open standard that defines how entire conversations (voice, video, messaging, context) can be captured, shared, and enriched. vCons provide a consistent, interoperable way to handle conversations across platforms, creating enormous potential for compliance, analytics, and AI-driven customer experience.

Crexendo is not only following this development — they are already working with partners who bring real vCon-based applications to market today. That means their ecosystem is moving beyond theory, putting vCons into action to deliver compliance solutions, new AI capabilities, and smarter customer engagement tools.

As Jon put it, “vCons turn conversations into data. That opens the door to entirely new business models — whether it’s compliance, analytics, or AI-driven engagement. At CASA25, we’ll be sharing how our partners are already monetizing this and why service providers can’t afford to ignore it.”

Looking Ahead

With CASA25 just weeks away, Crexendo is looking forward to engaging in conversations around APIs, vCons, service provider strategies, and the future of intelligent engagement. Their presence reinforces the collaborative DNA of CASA: fewer sales pitches, more real insights, and a shared drive to push the industry forward.

We’re thrilled to have Crexendo on board, and we look forward to welcoming Jon and his team to Amsterdam!

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BusinessConference
[ July 8, 2025 by Rob Kurver 0 Comments ]

🎭 Behind the Curtain at CASA: Who Actually Shows Up?

At CASA, we don’t do hype. No flashy expo booths. No sales slides. No filler.

Just real conversations with the people shaping the future of communications.

But who exactly are these people?

We looked back at the attendees of CASA23 and CASA24. And while we always knew the vibe in the room was special, the data confirms it.

🧠 A Gathering of Senior Minds

CASA isn’t just another industry event. It’s where the decision-makers show up:

  • 67% of participants held senior roles — C-level execs, VPs, founders, or heads of strategy, product, and innovation.
  • Another 18% were experienced mid-level leads — the people turning strategy into execution.
  • Junior attendees? Just 3%.
  • The remaining 12% included expert advisors, consultants, or industry analysts.

This level of seniority makes CASA truly unique. You’re not explaining ideas to the room — you’re shaping them with peers who can drive change.

📚 Curated Content. Zero Sales Slides.

We keep the quality high on purpose:

Every session is moderated by independent analysts from firms like STL Partners, IDC, Mobilesquared, S&P Global, and more. Speakers are chosen for what they’ve built, not what they’re selling. It’s strictly a no sales decks zone — just insight, stories, and hard-earned lessons.

🧬 Real Cross-Functional Collaboration

Unlike single-track tech expos or go-to-market meetups, CASA creates cross-functional collisions:

  • 42% of attendees were technical leaders: CTOs, engineers, architects, and product heads.
  • 39% were commercial minds: marketing, partnerships, CX, and growth leads.
  • 19% came from broader functions: investment, regulation, consulting, and transformation.

The best results? They came from companies who sent both commercial and technical leads — who left CASA aligned and already acting on what they heard.

🕯️ It Starts Before Day One — At the CAVE Dinner

The most strategic conversations often start the night before CASA even begins — at the CAVE dinner, our private pre-event gathering for senior members and special guests.

No microphones. No formality. Just unfiltered dialogue between the people driving transformation across CPaaS, AI, cloud comms, and the broader telco ecosystem.

It’s where partnerships form, ideas are challenged, and where the tone for the rest of CASA is set.

🌍 Diverse, Curated, and Always Evolving

Across CASA23 and CASA24, we welcomed over 120 companies from:

  • Tier-1/2 telcos, CSPs and CPaaS platforms
  • Global hyperscalers and AI startups
  • Security, orchestration, and CX leaders
  • Strategy firms, investors, and regulators

Every edition is intentionally sized, with a curated guest list. It’s not about quantity. It’s about quality and conversations that matter.

🚪What’s Next?

CASA25 is happening this September in Amsterdam.

If you’re building what’s next — in telco, AI, communications, or cloud — you’ll want to be in the room. Not just to listen. But to participate, shape, and connect.

And don’t come alone.

Bring your product lead. Bring your commercial lead. Bring your partners.

The more perspectives you bring, the more value you unlock.

This isn’t a conference.

It’s where the future gets debated — and decided.

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Business
[ July 17, 2024 by Rob Kurver 0 Comments ]

The Inaugural CPaaSAA Leadership Circle – Powered by Infobip

Exclusive Invitation-Only Executive Dinner

We are thrilled to announce an exclusive, invitation-only executive dinner taking place on the Sunday night before CASA24. This special event marks the start of the new CPaaSAA Leadership Circle and is graciously sponsored by Infobip, a testament to their leadership and commitment to the CPaaS community.

This inaugural edition of the CPaaSAA Leadership Circle will be hosted at the illustrious Restaurant Spectrum, nestled within the Renaissance-style Waldorf Astoria hotel. The evening promises to be a remarkable experience featuring a 5-course gourmet meal meticulously crafted by 2-Michelin star chef Sidney Schutte, paired with exceptional wines chosen by esteemed sommelier Cas Kratz.

Highlights of the Evening:

  • Elite Gathering: This exclusive dinner will bring together a select group of SVP-level executives from Accelerate Members. It’s a unique opportunity to network, connect, and share insights with top industry leaders.
  • Culinary Excellence: Guests will indulge in a meticulously prepared 5-course dinner, complemented by a selection of the finest wines.
  • Elegant Ambiance: The luxurious surroundings of the Waldorf Astoria provide a beautiful backdrop for meaningful conversations and connections.
  • Knowledge Sharing: Engage in enriching discussions and exchange ideas in an intimate, relaxed setting.

The CPaaSAA Leadership Circle aims to foster meaningful connections, celebrate fine dining, and create lasting impressions among top industry leaders. We extend our heartfelt appreciation to Infobip for making this first Leadership Circle dinner possible, highlighting their role as a leader in the industry.

Stay tuned for more updates on CASA24 and the exciting initiatives of the CPaaSAA Leadership Circle. This exclusive dinner is just the beginning of our journey to accelerate growth and innovation in the CPaaS industry.

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BusinessConference
[ June 3, 2024 by Rob Kurver 0 Comments ]

Why CPaaSAA Members Can’t Miss Out on CASA24

As the Member Success Manager at CPaaS Acceleration Alliance, I’m excited to share why CASA24 in Amsterdam is a must-attend event for our Alliance members. Whether you’re a Connect, Grow, or Accelerate member, this event offers unparalleled opportunities to learn, grow, and lead in the CPaaS industry.

Learn: Deepen Your CPaaS Knowledge

CASA24 is a premier event designed to provide deep insights into the CPaaS industry. Connect members, this is your opportunity to immerse yourself in the latest trends, technologies, and strategies. You’ll have access to sessions on telco APIs, AI integration, security, and more, all designed to enhance your understanding and help you stay ahead in the rapidly evolving CPaaS landscape.

If you’re not a member yet, CASA24 is equally valuable, offering a rich learning environment where you can gain new perspectives and network with industry leaders. Get your tickets here.

Exclusive Day 3 Experience
Our members can look forward to an exclusive third day featuring in-depth workshops, collaborative sessions, and unique networking opportunities. This day is tailored to provide deeper engagement and personalized learning, making it a highlight of your CASA24 experience.

Grow: Amplify Your Brand Through Sponsorship

Sponsorship at CASA24 is an excellent way to elevate your brand visibility and support the event. Whether you’re a Connect, Grow, or Accelerate member, there are sponsorship packages designed to meet your needs, ranging from €3,000 to €25,000. Grow members receive a 10% discount, while Accelerate members benefit from a 25% discount on sponsorship packages.

Silver and Gold sponsors enjoy premium benefits, including larger expo tables, keynote slots, and participation in our pre and post-event PASA talks. These exclusive sessions are streamed to a global audience, ensuring your brand is prominently featured before, during, and after the event.

For Grow members, upgrading your sponsorship is a strategic move to showcase your products and services to a wider audience. Accelerate members, this is your chance to reinforce your leadership and engage with potential partners and clients. Non-members can also take advantage of sponsorship to gain significant recognition and break into the CPaaS space.

Lead: Share Your Expertise

We encourage all members to submit ideas for talks and panels. Sponsoring members can further elevate their participation by delivering keynotes or leading discussions, positioning themselves as thought leaders in the CPaaS community.

Benefits of Speaking:

  • Connect Members: Gain exposure and contribute to discussions that matter to you.
  • Grow Members: Influence industry direction and inspire others with your insights.
  • Accelerate Members: Solidify your leadership position and drive new business opportunities.

Conclusion

CASA24 in Amsterdam is not just an event; it’s a catalyst for growth, innovation, and collaboration. Whether you’re attending to learn, sponsoring to grow your brand, or speaking to lead, CASA24 offers unparalleled benefits for all members and non-members alike.

Don’t miss out on this transformative experience. Visit our Sponsorship Opportunities page for more details. Let’s make CASA24 a milestone in your CPaaS journey!

Best regards,

Gert-Jan Huizer
Member Success Manager
CPaaS Acceleration Alliance